Fynn Brand Identity

A complete profile of Fynn's visual system — colors, typography, components, and personality — extracted from https://www.fynncredit.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #2F7BBF
• secondary: #0045A6
• accent: #0051C3
• background: #FFFFFF
• textPrimary: #404040
• link: #0051C3

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Fynn Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fynn | Flexible Student Loans
  • Image:
  • Source: https://legal.fynncredit.com/
• Fynn | Flexible Student Loans
  • Image:
  • Source: https://legal.fynncredit.com/
• Fynn | Flexible Student Loans
  • Image:
  • Source: https://legal.fynncredit.com/
• Fynn | Flexible Student Loans
  • Image:
  • Source: https://legal.fynncredit.com/school.html
• FOIL] Fynn, the Fangbearer (Vayne Carudas Solidor) - Final Fantasy: Through the Ages - Atomic Empire
  • Image:
  • Source: https://www.atomicempire.com/Card/143700?srsltid=AfmBOop03KOAw6lkMtyazzICg95ZtlNefvW0sCOu1_HVZQ-j5veHhvUt
• An Easy-to-Implement EHR/eMAR Solution Your Care Team Will Actually Like Using
  • Image:
  • Source: https://www.fynn.io/blog/an-easy-to-implement-ehr-emar-solution-your-care-team-will-actually-like-using

Working with these fonts

Not found on Google Fonts? Instructions you can follow if you have permission to use the fonts:

• Open the company's homepage in a browser with DevTools open.
• In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
• Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
• For each captured font URL: right-click → Save As to download the file locally.
• View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Noto Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#2F7BBF",
  "secondary": "#0045A6",
  "accent": "#0051C3",
  "background": "#FFFFFF",
  "textPrimary": "#404040",
  "link": "#0051C3"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Noto Color Emoji"
   ],
   "body": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "30px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": null,
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}