FUTURA Brand Identity

A complete profile of FUTURA's visual system — colors, typography, components, and personality — extracted from https://futuralabs.io/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/futura
• Machine-readable JSON: https://characterquilt.com/branding/futura.json
• Per-page llms.txt: https://characterquilt.com/branding/futura/llms.txt

Quick Facts

Color Palette

• primary: #4F50FF
• secondary: #F0F5FF
• accent: #4F50FF
• background: #FFFFFF
• textPrimary: #04115B
• link: #04115B

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#4F50FF, textColor=#FFFFFF, borderColor=#5532FA, borderRadius=8px, shadow=none
• buttonSecondary: background=#FCFAF6, textColor=#4F50FF, borderColor=#4F50FF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals in Mexico

FUTURA Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Educación y recursos para pacientes | FuturaLabs
  • Image: .jpg)
  • Source: Link
• Blog | FuturaLabs
  • Image:
  • Source: Link
• Cómo mejorar la agenda clínica dental de tu consultorio? | FuturaLabs
  • Image:
  • Source: Link
• Qué es el tratamiento con alineadores transparentes Futura Labs®? | FuturaLabs
  • Image:
  • Source: Link
• Cómo mejorar la agenda clínica dental de tu consultorio? | FuturaLabs
  • Image:
  • Source: Link
• Marketing para clínica dental: ¿cómo impulsar tu negocio en el entorno digital? | FuturaLabs
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.