llms.txt

Fuse Brand Identity

A complete profile of Fuse's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #100F26
Accent #3898EC
Body Font Roboto
Heading Font Roboto

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in the insurance and healthcare sectors

Fuse Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#100F26",
  "secondary": "#3898EC",
  "accent": "#3898EC",
  "background": "#FFFFFF",
  "textPrimary": "#222222",
  "link": "#403F4F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "body": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "56px",
   "body": "14.4px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "14px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#3898EC",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#7257F6",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgb(255, 255, 255) 0px 10px 32px 0px"
  }
 },
 "images": {
  "logo": "https://www.fuseinsight.com/images/logo_dark-png.avif",
  "favicon": "https://www.fuseinsight.com/images/favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/677d2dbb3b991ca96fae5439/692016c154b5303928cbc3f9_fuse-open-grap.webp",
  "logoHref": "/",
  "logoAlt": "FUSE logo with purple and blue colors"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses in the insurance and healthcare sectors"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}