fuse.json
Fuse Brand Identity
A complete profile of Fuse's visual system — colors, typography, components, and personality — extracted from http://www.fuseinsight.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/fuse
- Machine-readable JSON: https://characterquilt.com/branding/fuse.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #100F26 |
| Accent | #3898EC |
| Body Font | Roboto |
| Heading Font | Roboto |
Color Palette
- primary: #100F26
- secondary: #3898EC
- accent: #3898EC
- background: #FFFFFF
- textPrimary: #222222
- link: #403F4F
Typography
- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto
Visual Assets
- Logo: https://www.fuseinsight.com/images/logo_dark-png.avif
- Favicon: https://www.fuseinsight.com/images/favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/677d2dbb3b991ca96fae5439/692016c154b5303928cbc3f9_fuse-open-grap.webp
UI Components
- buttonPrimary: background=#3898EC, textColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#7257F6, borderRadius=8px, shadow=rgb(255, 255, 255) 0px 10px 32px 0px
Brand Personality
Tone: professional · Energy: medium · Audience: businesses in the insurance and healthcare sectors
Fuse Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Anthem Blue Cross Behavioral Health Rates in California | Fuse
- Image:
- Source: Link
- Could AI search reduce your patient numbers?
- Image:
- Source: Link
Working with these fonts
Not found on Google Fonts? Follow these steps if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.