# FundersClub Brand Identity

A complete profile of **FundersClub**'s visual system — colors, typography, components, and personality — extracted from [https://fundersclub.com/](https://fundersclub.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://fundersclub.com/.

| Element       | Color Code | RGB             |
|---------------|------------|------------------|
| Primary       | #2668A2    | rgb(38, 104, 162) |
| Secondary     | #323B43    | rgb(50, 59, 67)   |
| Accent        | #184368    | rgb(24, 67, 104)  |
| Background    | #FFFFFF    | rgb(255, 255, 255) |
| Text Primary  | #184368    | rgb(24, 67, 104)  |
| Link          | #184368    | rgb(24, 67, 104)  |

## Typography

Each font links to its Google Fonts page where available.

| Role          | Font Family       | Google Fonts Link                       |
|---------------|-------------------|---------------------------------------|
| Primary       | Proxima Nova      | [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova) |
| Heading       | Proxima Nova      | [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova) |

## Visual Assets

## UI Components

**Button Primary**  
- Background: #184368  
- Text Color: #FFFFFF  
- Border Radius: 3px  
- Shadow: rgba(14, 37, 58, 0.15) 0px 5px 10px 0px

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** investors and startups

## Frequently Asked Questions

**What is FundersClub's primary brand color?**  
FundersClub's primary brand color is #2668A2. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does FundersClub use?**  
FundersClub uses #184368 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does FundersClub use?**  
FundersClub uses Proxima Nova as the primary typeface across body and headings.

**Does FundersClub use a light or dark theme?**  
FundersClub's primary site uses a light color scheme, with a background of #FFFFFF.

**How was this brand profile generated?**  
This profile was extracted from https://fundersclub.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FundersClub.

## Methodology

Brand data on this page was extracted from [https://fundersclub.com/](https://fundersclub.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2668A2",
    "secondary": "#323B43",
    "accent": "#184368",
    "background": "#FFFFFF",
    "textPrimary": "#184368",
    "link": "#184368"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "proxima-nova",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#184368",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "rgba(14, 37, 58, 0.15) 0px 5px 10px 0px"
    }
  },
  "images": {
    "logo": "https://d288gf2k0wd772.cloudfront.net/static/img/logos/wordmark-white.8858ff05333d.svg",
    "favicon": "https://d288gf2k0wd772.cloudfront.net/static/img/favicons/apple-icon-57x57.f5876eb91606.png",
    "ogImage": "https://d288gf2k0wd772.cloudfront.net/static/img/graphics/fc-meta-image-default.a2fcc7873aed.png",
    "logoHref": "/",
    "logoAlt": "FundersClub"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "investors and startups"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  }
}
```