FundersClub Brand: Colors, Fonts, Logo & Visual Identity

FundersClub Brand Identity

A complete profile of FundersClub's visual system — colors, typography, components, and personality — extracted from https://fundersclub.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fundersclub.com/.

Element Color Code RGB
Primary #2668A2 rgb(38, 104, 162)
Secondary #323B43 rgb(50, 59, 67)
Accent #184368 rgb(24, 67, 104)
Background #FFFFFF rgb(255, 255, 255)
Text Primary #184368 rgb(24, 67, 104)
Link #184368 rgb(24, 67, 104)

Typography

Each font links to its Google Fonts page where available.

Role Font Family Google Fonts Link
Primary Proxima Nova Google Fonts →
Heading Proxima Nova Google Fonts →

Visual Assets

UI Components

Button Primary

Brand Personality

Frequently Asked Questions

What is FundersClub's primary brand color?
FundersClub's primary brand color is #2668A2. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does FundersClub use?
FundersClub uses #184368 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does FundersClub use?
FundersClub uses Proxima Nova as the primary typeface across body and headings.

Does FundersClub use a light or dark theme?
FundersClub's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from https://fundersclub.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FundersClub.

Methodology

Brand data on this page was extracted from https://fundersclub.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2668A2",
    "secondary": "#323B43",
    "accent": "#184368",
    "background": "#FFFFFF",
    "textPrimary": "#184368",
    "link": "#184368"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "proxima-nova",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#184368",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "rgba(14, 37, 58, 0.15) 0px 5px 10px 0px"
    }
  },
  "images": {
    "logo": "https://d288gf2k0wd772.cloudfront.net/static/img/logos/wordmark-white.8858ff05333d.svg",
    "favicon": "https://d288gf2k0wd772.cloudfront.net/static/img/favicons/apple-icon-57x57.f5876eb91606.png",
    "ogImage": "https://d288gf2k0wd772.cloudfront.net/static/img/graphics/fc-meta-image-default.a2fcc7873aed.png",
    "logoHref": "/",
    "logoAlt": "FundersClub"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "investors and startups"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  }
}