Function of Beauty Brand Identity

A complete profile of Function of Beauty's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D2EAE5
• secondary: #191D48
• accent: #8AE5D3
• background: #FFFFFF
• textPrimary: #000000
• link: #8AE5D3

Typography

• primary: GT America Standard Regular
• heading: GT America Condensed Medium

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#8AE5D3, textColor=#000000, borderColor=#8AE5D3, borderRadius=11px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=11px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: Consumers interested in personalized beauty products

Function of Beauty Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Super Shape Curl Cream for Curly Hair – Function of Beauty
  • Image:
  • Source: Link
• Curly Hair Journey: Writer Leah Dworkin | F.Y.I. – Function of Beauty Blog
  • Image:
  • Source: Link
• Super Shape Curl Cream for Curly Hair – Function of Beauty
  • Image:
  • Source: Link
• My Curly Hair Story: Blogger Michelle Choi Of Seoul Search | F.Y.I. – Function of Beauty Blog
  • Image:
  • Source: Link
• Wavy Hair Leave-In Treatment with Babassu Oil – Function of Beauty
  • Image:
  • Source: Link
• An Ode to Every Curl, Kink & Frizz | F.Y.I. – Function of Beauty Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "GT America Standard Regular",
   "role": "body"
  },
  {
   "family": "GT America Condensed Medium",
   "role": "heading"
  },
  {
   "family": "Spectral ExtraLight",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#D2EAE5",
  "secondary": "#191D48",
  "accent": "#8AE5D3",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#8AE5D3"
 },
 "typography": {
  "fontFamilies": {
   "primary": "GT America Standard Regular",
   "heading": "GT America Condensed Medium"
  },
  "fontStacks": {
   "heading": [
    "GT-America-Standard-Regular",
    "HelveticaNeue",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "GT-America-Standard-Regular",
    "HelveticaNeue",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "GT-America-Standard-Regular",
    "HelveticaNeue",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "11px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#8AE5D3",
   "textColor": "#000000",
   "borderColor": "#8AE5D3",
   "borderRadius": "11px",
   "borderRadiusCorners": {
    "topLeft": "11px",
    "topRight": "11px",
    "bottomRight": "11px",
    "bottomLeft": "11px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#000000",
   "borderColor": "#000000",
   "borderRadius": "11px",
   "borderRadiusCorners": {
    "topLeft": "11px",
    "topRight": "11px",
    "bottomRight": "11px",
    "bottomLeft": "11px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://functionofbeauty.com/cdn/shop/files/logo_32x32.png?v=1696690657",
  "ogImage": "https://functionofbeauty.com/cdn/shop/files/FUNCTION_LINK_1200x628_47b7742f-3e1f-47ba-83cb-5182d8d05ebb_1024x1024.png?v=1698694256"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "Consumers interested in personalized beauty products"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}