# FullStory Brand Identity

A complete profile of **FullStory**'s visual system — colors, typography, components, and personality — extracted from [https://fullstory.com](https://fullstory.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://fullstory.com.

| Color       | Hex       | RGB                |
|-------------|-----------|--------------------|
| primary     | #0E3C3C  | rgb(14, 60, 60)    |
| secondary   | #0A2828  | rgb(10, 40, 40)    |
| accent      | #11AB85  | rgb(17, 171, 133)  |
| background  | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary | #135050  | rgb(19, 80, 80)    |
| link        | #135050  | rgb(19, 80, 80)    |

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Neulis Sans [Google Fonts →](https://fonts.google.com/specimen/Neulis+Sans)
- **heading**: Neulis Neue [Google Fonts →](https://fonts.google.com/specimen/Neulis+Neue)

## Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

## UI Components

Live previews rendered using FullStory's actual button styles.

### Button Primary

```json
{
  "background": "#11AB85",
  "textColor": "#FFFFFF",
  "borderColor": "#11AB85",
  "borderRadius": "4px",
  "shadow": "none"
}
```

### Button Secondary

```json
{
  "background": "#FF93AF",
  "textColor": "#FFFFFF",
  "borderColor": "#FFFFFF",
  "borderRadius": "6px",
  "shadow": "none"
}
```

## Brand Personality

**Tone:** professional

**Energy:** medium

**Audience:** business professionals and digital marketers

## Frequently Asked Questions

**What is FullStory's primary brand color?**

FullStory's primary brand color is #0E3C3C. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does FullStory use?**

FullStory uses #11AB85 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does FullStory use?**

FullStory uses Neulis Sans for body text and Neulis Neue for headings. Fonts were detected on https://fullstory.com as part of their live design system.

**Does FullStory use a light or dark theme?**

FullStory's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find FullStory's logo?**

FullStory's logo is available directly on their site (https://fullstory.com).

**How was this brand profile generated?**

This profile was extracted from https://fullstory.com using the Firecrawl branding extraction API.