FullStory Brand: Colors, Fonts, Logo & Visual Identity

FullStory Brand Identity

A complete profile of FullStory's visual system — colors, typography, components, and personality — extracted from https://fullstory.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fullstory.com.

Color	Hex	RGB
primary	#0E3C3C	rgb(14, 60, 60)
secondary	#0A2828	rgb(10, 40, 40)
accent	#11AB85	rgb(17, 171, 133)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#135050	rgb(19, 80, 80)
link	#135050	rgb(19, 80, 80)

Typography

Each font links to its Google Fonts page where available.

primary: Neulis Sans Google Fonts →
heading: Neulis Neue Google Fonts →

Visual Assets

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Logo

Favicon

UI Components

Live previews rendered using FullStory's actual button styles.

Button Primary

{
  "background": "#11AB85",
  "textColor": "#FFFFFF",
  "borderColor": "#11AB85",
  "borderRadius": "4px",
  "shadow": "none"
}

Button Secondary

{
  "background": "#FF93AF",
  "textColor": "#FFFFFF",
  "borderColor": "#FFFFFF",
  "borderRadius": "6px",
  "shadow": "none"
}

Brand Personality

Tone: professional

Energy: medium

Audience: business professionals and digital marketers

Frequently Asked Questions

What is FullStory's primary brand color?

FullStory's primary brand color is #0E3C3C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does FullStory use?

FullStory uses #11AB85 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does FullStory use?

FullStory uses Neulis Sans for body text and Neulis Neue for headings. Fonts were detected on https://fullstory.com as part of their live design system.

Does FullStory use a light or dark theme?

FullStory's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find FullStory's logo?

FullStory's logo is available directly on their site (https://fullstory.com).

How was this brand profile generated?

This profile was extracted from https://fullstory.com using the Firecrawl branding extraction API.