FullSeam Brand Identity

A complete profile of FullSeam's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #5B4F9E
• secondary: #99A1AF
• accent: #2CA01C
• background: #F8F7F4
• textPrimary: #1C1917
• link: #2CA01C

Typography

• primary: Outfit — https://fonts.google.com/specimen/Outfit
• heading: Outfit — https://fonts.google.com/specimen/Outfit

Visual Assets

• Logo: https://fullseam.com/fullseam-logo-black.svg
• Favicon: https://fullseam.com/favicon.svg
• Social card (og:image): https://fullseam.com/og-default.png

UI Components

• buttonPrimary: background=#1C1917, textColor=#F8F7F4, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1C1917, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

FullSeam Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• FullSeam — Case Studies
  • Image: https://fullseam.com/og-default.png
• FullSeam — Your AI-Powered Finance and Accounting Teammate
  • Image: https://fullseam.com/logos/integrations/xero.jpg
• FullSeam — Case Studies
  • Image: https://fullseam.com/fullseamxdeferred.png
• FullSeam — Case Studies
  • Image: https://fullseam.com/fullseamxbelfry.png
• FullSeam — Case Studies
  • Image: https://fullseam.com/soc2-badge.png
• FullSeam — Your AI-Powered Finance and Accounting Teammate
  • Image: https://fullseam.com/logos/integrations/quickbooks.png

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Outfit",
   "role": "body"
  },
  {
   "family": "Space Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#5B4F9E",
  "secondary": "#99A1AF",
  "accent": "#2CA01C",
  "background": "#F8F7F4",
  "textPrimary": "#1C1917",
  "link": "#2CA01C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Outfit",
   "heading": "Outfit"
  },
  "fontStacks": {
   "heading": [
    "Space Mono",
    "monospace"
   ],
   "body": [
    "Outfit",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Outfit",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "38px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1C1917",
   "textColor": "#F8F7F4",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1C1917",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://fullseam.com/fullseam-logo-black.svg",
  "favicon": "https://fullseam.com/favicon.svg",
  "ogImage": "https://fullseam.com/og-default.png",
  "logoHref": "/",
  "logoAlt": "FullSeam"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}