fulcrum.json

Fulcrum Brand Identity

A complete profile of Fulcrum's visual system — colors, typography, components, and personality — extracted from https://fulcrumresearch.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #DED5BD
Accent #DED5BD
Body Font Source Serif 4
Heading Font Source Serif 4

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Fulcrum Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Serif 4",
      "count": 12
    },
    {
      "family": "Georgia",
      "count": 12
    },
    {
      "family": "serif",
      "count": 12
    }
  ],
  "colors": {
    "primary": "#DED5BD",
    "accent": "#DED5BD",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#DED5BD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Serif 4",
      "heading": "Source Serif 4"
    },
    "fontStacks": {
      "body": [
        "Source Serif 4",
        "Georgia",
        "serif"
      ],
      "heading": [
        "Source Serif 4",
        "Georgia",
        "serif"
      ],
      "paragraph": [
        "Source Serif 4",
        "Georgia",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#333333",
      "borderColor": "#999999",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://fulcrum.inc/favicon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}