Fuell Brand Identity

A complete profile of Fuell's visual system — colors, typography, components, and personality — extracted from https://getfuell.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getfuell.com/.

primary

#007C85

rgb(0, 124, 133)

secondary

#515164

rgb(81, 81, 100)

accent

#FFFFFF

rgb(255, 255, 255)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#25253D

rgb(37, 37, 61)

link

#25253D

rgb(37, 37, 61)

Typography

Each font links to its Google Fonts page where available.

primary

DM Sans

DM Sans Google Fonts →

heading

DM Sans

DM Sans Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Fuell's actual button styles.

Input

input

background#FFFFFFtextColor#000000borderColornullborderRadius48pxshadownone

Button Primary

buttonPrimary

background#FFFFFFtextColor#000000borderRadius0pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Fuell Brand in the Wild

Source: robbreport.com

Source: tcf.team

Source: bicycleretailer.com

Source: evnerds.com

Source: motorcycle.com

Frequently Asked Questions

What is Fuell's primary brand color?
Fuell's primary brand color is #007C85. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Fuell use?
Fuell uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Fuell use?
Fuell uses DM Sans as the primary typeface across body and headings.

Does Fuell use a light or dark theme?
Fuell's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Fuell's logo?
Fuell's logo is available directly on their site (https://getfuell.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://getfuell.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fuell.

Methodology

Brand data on this page was extracted from https://getfuell.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fuell.