Froda Brand Identity

A complete profile of Froda's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #7B9980
• accent: #9469F0
• background: #FFFFFF
• textPrimary: #9469F0
• link: #9469F0

Typography

• primary: Suisseintl Book — https://fonts.google.com/specimen/Suisseintl+Book
• heading: Suisseintl Book — https://fonts.google.com/specimen/Suisseintl+Book

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=7px, shadow=none
• buttonPrimary: background=#9469F0, textColor=#FFFFFF, borderRadius=7px, shadow=none
• buttonSecondary: background=#F4F4F4, textColor=#000000, borderRadius=7px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: entrepreneurs and small business owners

Froda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Press | Froda's newsroom
  • Image:
  • Source: https://www.froda.se/en/om-oss/press
• Read Froda's article on: How small business owners can use AI
  • Image:
  • Source: https://www.froda.se/en/artiklar/hur-smaforetagare-kan-anvanda-ai
• Read how Norrtelje Musteri Froda to grow
  • Image:
  • Source: https://www.froda.se/en/foretagslan/framgangssagor/norrtelje-musteri
• Event | The Future Female Founder
  • Image:
  • Source: https://www.froda.se/en/om-oss/event/framtidens-kvinnliga-foretagare
• Read how Upplands Honung Froda to grow
  • Image:
  • Source: https://www.froda.se/en/foretagslan/framgangssagor/upplands-honung
• Froda and wamo partner to support Finnish small business owners
  • Image:
  • Source: https://www.froda.se/en/press/press-releases/froda-och-wamo-ingaar-samarbete-foer-att-stoetta-finska-smaafoeretagare-3385998

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Suisseintl Book",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#3898EC",
 "secondary": "#7B9980",
 "accent": "#9469F0",
 "background": "#FFFFFF",
 "textPrimary": "#9469F0",
 "link": "#9469F0"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Suisseintl Book",
 "heading": "Suisseintl Book"
 },
 "fontStacks": {
 "heading": [
 "Suisseintl Book",
 "sans-serif"
 ],
 "body": [
 "Suisseintl Book",
 "sans-serif"
 ],
 "paragraph": [
 "Suisseintl Book",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "36px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "7px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#333333",
 "borderColor": null,
 "borderRadius": "7px",
 "borderRadiusCorners": {
 "topLeft": "7px",
 "topRight": "7px",
 "bottomRight": "7px",
 "bottomLeft": "7px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#9469F0",
 "textColor": "#FFFFFF",
 "borderRadius": "7px",
 "borderRadiusCorners": {
 "topLeft": "7px",
 "topRight": "7px",
 "bottomRight": "7px",
 "bottomLeft": "7px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F4F4F4",
 "textColor": "#000000",
 "borderRadius": "7px",
 "borderRadiusCorners": {
 "topLeft": "7px",
 "topRight": "7px",
 "bottomRight": "7px",
 "bottomLeft": "7px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/65fda3cae5e5aa3fd9d608c8_Froda_Black_RGB.svg",
 "favicon": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/668d1d348a079b02ff2def95_favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/65d358d428652e16ad733180/671a2eea44cc8d2c0d07ad9b_opengraph.webp",
 "logoHref": "/en"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "entrepreneurs and small business owners"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}