llms.txt

Freya Brand Identity

A complete profile of Freya's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #0000EE
Accent #0000EE
Body Font Inter
Heading Font IBM Plex Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Freya Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "IBM Plex Sans",
   "role": "heading"
  },
  {
   "family": "Gelasio",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#523832",
  "accent": "#0000EE",
  "background": "#020917",
  "textPrimary": "#020917",
  "link": "#020917"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "IBM Plex Sans"
  },
  "fontStacks": {
   "heading": [
    "Gelasio",
    "serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "68px",
   "h2": "58px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://framerusercontent.com/images/fp7ezwNXvkqu7eFP2q0LOGvuqKc.svg",
  "ogImage": null
 },
 "__llm_logo_reasoning": {
  "selectedIndex": -1,
  "reasoning": "Neither logo candidate is clearly positioned in the header or matches the favicon. Both are small and located in the body, suggesting they are not the main brand logo.",
  "confidence": 0.3,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 2,
   "text": "Kayıt Olun",
   "reasoning": "The button 'Kayıt Olun' (Sign Up) is likely the primary CTA due to its action-oriented text, which is more indicative of a primary action than 'Demoyu İnceleyin' (Review Demo)."
  },
  "secondary": {
   "index": 0,
   "text": "Demoyu İnceleyin",
   "reasoning": "The button 'Demoyu İnceleyin' serves as a secondary action, offering users an option to explore before committing to sign up."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "Neither logo candidate is clearly positioned in the header or matches the favicon. Both are small and located in the body, suggesting they are not the main brand logo.",
    "confidence": 0.3
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}