FREY Brand: Colors, Fonts, Logo & Visual Identity
FREY Brand Identity
A complete profile of FREY's visual system — colors, typography, components, and personality — extracted from https://frey.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://frey.com.
| Color | Hex | RGB |
|---|---|---|
| primary | #34424E | rgb(52, 66, 78) |
| secondary | #262735 | rgb(38, 39, 53) |
| accent | #574CD5 | rgb(87, 76, 213) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #574CD5 | rgb(87, 76, 213) |
Typography
Each font links to its Google Fonts page where available.
- primary: Noto Sans (Google Fonts →)
- heading: Instrument Sans (Google Fonts →)
Visual Assets
UI Components
Button Primary
- background: #34424E
- textColor: #FFFFFF
- borderRadius: 30px
- shadow: none
Button Secondary
- background: #DEECF2
- textColor: #000000
- borderRadius: 0px
- shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: eco-conscious consumers
FREY Brand in the Wild
Source: frey.com
Frequently Asked Questions
What is FREY's primary brand color?
FREY's primary brand color is #34424E.What accent color does FREY use?
FREY uses #574CD5 as an accent color.What font does FREY use?
FREY uses Noto Sans for body text and Instrument Sans for headings.Does FREY use a light or dark theme?
FREY's primary site uses a light color scheme, with a background of #FFFFFF.Where can I find FREY's logo?
FREY's logo is available directly on their site (https://frey.com).How was this brand profile generated?
This profile was extracted from https://frey.com using the Firecrawl branding extraction API.