Freterium Brand Identity

A complete profile of Freterium's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #475569
• secondary: #64748B
• accent: #2563EB
• background: #F8FAFC
• textPrimary: #0F172A
• link: #0F172A

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FEFEFE, textColor=#334155, borderColor=#E2E8F0, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
• buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(59, 130, 246, 0.2) 0px 20px 25px -5px, rgba(59, 130, 246, 0.2) 0px 8px 10px -6px
• buttonSecondary: background=#0F172A, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals in logistics and transportation

Freterium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Beyond TMS - The AI Transport Standard
  • Image:
  • Source: freterium.com
• Onboarding Freterium
  • Image:
  • Source: training.freterium.com
• French @ Translate Freterium
  • Image:
  • Source: weblate.tools
• Beyond TMS - The AI Transport Standard
  • Image:
  • Source: freterium.com
• Beyond TMS - The AI Transport Standard
  • Image:
  • Source: freterium.com
• Beyond TMS - The AI Transport Standard
  • Image:
  • Source: freterium.com

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.