llms.txt

Freshpaint Brand Identity

A complete profile of Freshpaint's visual system — colors, typography, components, and personality — extracted from https://freshpaint.io. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #011517
Accent #011517
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare marketers

Freshpaint Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Schibsted Grotesk",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#011517",
  "secondary": "#032126",
  "accent": "#011517",
  "background": "#01232D",
  "textPrimary": "#01232D",
  "link": "#01232D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Schibsted Grotesk",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "58px",
   "h2": "46.08px",
   "body": "18.08px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#011517",
   "textColor": "#ECECEC",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#021B1E",
   "textColor": "#ECECEC",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/69bb0d1b9ec2bc0bbc348e18/69bb0d1b9ec2bc0bbc349889_Freshpaint-LOGO-SVG%20(1).webp",
  "favicon": "https://cdn.prod.website-files.com/69bb0d1b9ec2bc0bbc348e18/69bb0d1b9ec2bc0bbc3498cd_32%20x%2032%20(1).svg",
  "ogImage": "https://cdn.prod.website-files.com/69417c9f27f09ce1d0e05c2d/695ec483d762f682ea5dd2d1_Freshpaint_Opengraph.png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 2,
  "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
  "confidence": 0.95,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a Demo",
   "reasoning": "Button #0 ('Book a Demo') is likely the primary CTA due to its action-oriented text and prominence in the context of a marketing platform."
  },
  "secondary": {
   "index": 3,
   "text": "Learn More",
   "reasoning": "Button #3 ('Learn More') is selected as secondary because it has a different background color (#021B1E) and serves as a supportive action."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare marketers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}