Freshpaint Brand: Colors, Fonts, Logo & Visual Identity

Freshpaint Brand Identity

A complete profile of Freshpaint's visual system — colors, typography, components, and personality — extracted from https://freshpaint.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://freshpaint.io.

Name Hex Code RGB
primary #011517 rgb(1, 21, 23)
secondary #032126 rgb(3, 33, 38)
accent #011517 rgb(1, 21, 23)
background #01232D rgb(1, 35, 45)
textPrimary #01232D rgb(1, 35, 45)
link #01232D rgb(1, 35, 45)

Typography

Each font links to its Google Fonts page where available.

Role Font Family Google Fonts Link
primary Inter Inter Google Fonts →
heading Inter Inter Google Fonts →
unknown Schibsted Grotesk

Visual Assets

.webp)

.svg)

UI Components

Live previews rendered using Freshpaint's actual button styles.

Button Primary

Button Secondary

Brand Personality

Freshpaint Brand in the Wild

Brand Asset Images

.png)

.png)

Frequently Asked Questions

  1. What is Freshpaint's primary brand color?
    Freshpaint's primary brand color is #011517. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What font does Freshpaint use?
    Freshpaint uses Inter as the primary typeface across body and headings.

  3. Does Freshpaint use a light or dark theme?
    Freshpaint's primary site uses a dark color scheme, with a background of #01232D.

  4. Where can I find Freshpaint's logo?
    Freshpaint's logo is available directly on their site (https://freshpaint.io). The current logo URL is included in the machine-readable JSON profile linked above.

  5. How was this brand profile generated?
    This profile was extracted from https://freshpaint.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Freshpaint.

Methodology

Brand data on this page was extracted from https://freshpaint.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Freshpaint.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Schibsted Grotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#011517",
    "secondary": "#032126",
    "accent": "#011517",
    "background": "#01232D",
    "textPrimary": "#01232D",
    "link": "#01232D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Schibsted Grotesk",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "58px",
      "h2": "46.08px",
      "body": "18.08px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#011517",
      "textColor": "#ECECEC",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#021B1E",
      "textColor": "#ECECEC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69bb0d1b9ec2bc0bbc348e18/69bb0d1b9ec2bc0bbc349889_Freshpaint-LOGO-SVG%20(1).webp",
    "favicon": "https://cdn.prod.website-files.com/69bb0d1b9ec2bc0bbc348e18/69bb0d1b9ec2bc0bbc3498cd_32%20x%2032%20(1).svg",
    "ogImage": "https://cdn.prod.website-files.com/69417c9f27f09ce1d0e05c2d/695ec483d762f682ea5dd2d1_Freshpaint_Opengraph.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare marketers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}