llms.txt

Fresh Factory Brand Identity

A complete profile of Fresh Factory's visual system — colors, typography, components, and personality — extracted from http://freshfactory.id/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #31A6DA
Accent #31A6DA
Body Font Montserrat
Heading Font Montserrat

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in the food industry

Fresh Factory Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Montserrat",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#31A6DA",
  "secondary": "#136EC9",
  "accent": "#31A6DA",
  "background": "#F8F8F8",
  "textPrimary": "#000000",
  "link": "#E6FD52"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Montserrat",
   "heading": "Montserrat"
  },
  "fontStacks": {
   "heading": [
    "Montserrat",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "body": [
    "Montserrat",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Montserrat",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#31A6DA",
   "textColor": "#FFFFFF",
   "borderColor": "#E5E7EB",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F8F8F8",
   "textColor": "#000000",
   "borderColor": "#DFDFDF",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://freshfactory.id/images/logo-white.svg",
  "favicon": "https://freshfactory.id/images/ff-favicon.png",
  "ogImage": null,
  "logoHref": "https://freshfactory.id/",
  "logoAlt": "Fresh Factory"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Fresh Factory', and links to the homepage.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Daftar Sekarang",
   "reasoning": "Button #1 'Daftar Sekarang' uses the vibrant brand color #31A6DA and has action-oriented text, making it the primary CTA."
  },
  "secondary": {
   "index": 4,
   "text": "Gudang Cabang",
   "reasoning": "Button #4 'Gudang Cabang' has a different background color (#F8F8F8) and serves as a secondary option with a more neutral tone."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses in the food industry"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Fresh Factory', and links to the homepage.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}