# Fresh Factory Brand Identity

A complete profile of **Fresh Factory**'s visual system — colors, typography, components, and personality — extracted from [http://freshfactory.id/](http://freshfactory.id/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://freshfactory.id/.

- **primary**: #31A6DA (rgb(49, 166, 218))
- **secondary**: #136EC9 (rgb(19, 110, 201))
- **accent**: #31A6DA (rgb(49, 166, 218))
- **background**: #F8F8F8 (rgb(248, 248, 248))
- **textPrimary**: #000000 (rgb(0, 0, 0))
- **link**: #E6FD52 (rgb(230, 253, 82))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Montserrat  
  [Montserrat Google Fonts →](https://fonts.google.com/specimen/Montserrat)  
- **heading**: Montserrat  
  [Montserrat Google Fonts →](https://fonts.google.com/specimen/Montserrat)

```  
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:  
CharacterQuilt.com suggests this flow that can help:  
1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.  
```

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Fresh Factory's actual button styles.

### Button Primary

- **background**: #31A6DA
- **textColor**: #FFFFFF
- **borderColor**: #E5E7EB
- **borderRadius**: 9999px
- **shadow**: none

### Button Secondary

- **background**: #F8F8F8
- **textColor**: #000000
- **borderColor**: #DFDFDF
- **borderRadius**: 9999px
- **shadow**: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: businesses in the food industry

## Fresh Factory Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [freshfactory.id](https://freshfactory.id/media/public/features/balikpapan-2-18092025-094114.jpg)  
Source: [freshfactory.id](https://freshfactory.id/gudang/balikpapan-2)

Image: [freshfactory.id](https://freshfactory.id/media/public/testimoni/new-title-14062023-115752.png)  
Source: [freshfactory.id](https://freshfactory.id/?ref=getlatka.com)

Image: [freshfactory.id](https://freshfactory.id/media/public/features/gudang-09092024-035411.png)  
Source: [freshfactory.id](https://freshfactory.id/gudang/bali)

Image: [freshfactory.id](https://freshfactory.id/storage/post/new-title-03042023-115520.JPG?w=320&h=220&fit=crop)  
Source: [freshfactory.id](https://freshfactory.id/?ref=getlatka.com)

Image: [freshfactory.id](https://freshfactory.id/media/public/features/gudang-28102024-111135.jpg)  
Source: [freshfactory.id](https://freshfactory.id/gudang/banjarmasin)

Image: [freshfactory.id](https://freshfactory.id/media/public/features/null-09092024-025637.jpg)  
Source: [freshfactory.id](https://freshfactory.id/gudang/balikpapan)

## Frequently Asked Questions

1. **What is Fresh Factory's primary brand color?**  
   Fresh Factory's primary brand color is #31A6DA. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Fresh Factory use?**  
   Fresh Factory uses Montserrat as the primary typeface across body and headings.

3. **Does Fresh Factory use a light or dark theme?**  
   Fresh Factory's primary site uses a light color scheme, with a background of #F8F8F8.

4. **Where can I find Fresh Factory's logo?**  
   Fresh Factory's logo is available directly on their site (http://freshfactory.id/). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
   This profile was extracted from http://freshfactory.id/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fresh Factory.

## Methodology

Brand data on this page was extracted from [http://freshfactory.id/](http://freshfactory.id/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Fresh Factory.