llms.txt

Freestyle Brand Identity

A complete profile of Freestyle's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #000000
Accent #0A0A0A
Body Font IBM Plex Sans
Heading Font IBM Plex Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

Freestyle Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions suggested:

  1. Open the company's homepage in a browser with DevTools open.
  2. Filter by "Font" in the Network tab.
  3. Hard-reload the page and navigate different sections for loading specific weights.
  4. Capture font URLs and download them.
  5. Extract matching @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#0A0A0A",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0A0A",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0A0A0A",
      "borderColor": "#CECECE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20347%20280%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22!h-6%20!w-6%20block%20-translate-y-0.5%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M70%20267V235.793C37.4932%20229.296%2013%20200.594%2013%20166.177C13%20134.93%2033.1885%20108.399%2061.2324%2098.9148C61.9277%2051.3467%20100.705%2013%20148.438%2013C183.979%2013%20214.554%2034.2582%20228.143%2064.7527C234.182%2063.4301%20240.454%2062.733%20246.89%2062.733C295.058%2062.733%20334.105%20101.781%20334.105%20149.949C334.105%20182.845%20315.893%20211.488%20289%20226.343V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M146%20237V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M215%20237V267%22%20class%3D%22stroke-foreground%22%20stroke-width%3D%2225%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20oklch(0.145%200%200)%20!important%3B%20stroke-width%3A%2025px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.freestyle.sh/favicon.png",
    "ogImage": "https://www.freestyle.sh/opengraph-image?9d53e9a0deaf33f9",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #0 ('Get Started') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light page background."
    },
    "secondary": {
      "index": 10,
      "text": "Read the docs",
      "reasoning": "Button #1 ('Read the docs') is a suitable secondary CTA with a transparent background and border, providing a less prominent but complementary action to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}