Freeport Markets Brand Identity

A complete profile of Freeport Markets's visual system — colors, typography, components, and personality — extracted from https://www.freeportmarkets.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/freeport-markets
• Machine-readable JSON: https://characterquilt.com/branding/freeport-markets.json

Quick Facts

Color Palette

• primary: #DBF2ED
• secondary: #0082F3
• accent: #3898EC
• background: #FFFFFF
• textPrimary: #231F20
• link: #3898EC

Typography

• primary: Raleway — https://fonts.google.com/specimen/Raleway
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Favicon:

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Freeport Markets Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Contact Us
  • Image:
  • Source: https://www.freeportmarkets.com/contact
• Freeport
  • Image:
  • Source: https://www.freeportmarkets.com/
• About
  • Image:
  • Source: https://www.freeportmarkets.com/about
• About
  • Image:
  • Source: https://www.freeportmarkets.com/about
• Website Terms & Conditions
  • Image:
  • Source: https://www.freeportmarkets.com/terms-conditions
• Website Terms & Conditions
  • Image:
  • Source: https://www.freeportmarkets.com/terms-conditions

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Raleway",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#DBF2ED",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#FFFFFF",
    "textPrimary": "#231F20",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raleway",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Raleway",
        "sans-serif"
      ],
      "paragraph": [
        "Raleway",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "favicon": "https://cdn.prod.website-files.com/690089a8fe95a69d6be098e0/691202d43f4da5b225d5094d_32z32.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates are clearly visible in the header or match the favicon. The heuristic suggestion was not in the header, and no candidate strongly represents the brand 'Freeport' based on the provided data.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons have the same background color (#FFFFFF) and text color (#666666), making it impossible to distinguish a primary CTA based on color or text emphasis."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since both buttons share the same color and style, there is no distinct secondary button."
    },
    "confidence": 0.5
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates are clearly visible in the header or match the favicon. The heuristic suggestion was not in the header, and no candidate strongly represents the brand 'Freeport' based on the provided data.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}