Framework Brand Identity

A complete profile of Framework's visual system — colors, typography, components, and personality — extracted from https://frame.work/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://frame.work/.
primary: #F77245
secondary: #6A7282
accent: #F77245
background: #F3F2F2
textPrimary: #1F1F1F
link: #155DFC

Typography

Each font links to its Google Fonts page where available. primary: Graphik
heading: Graphik

Graphik Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Framework's actual button styles.

• Input:

  • background: transparent
  • textColor: #1F1F1F
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #F77245
  • textColor: #000000
  • borderRadius: 0px
  • shadow: none

• Button Secondary:

  • background: #1F1F1F
  • textColor: #FFFFFF
  • borderRadius: 0px
  • shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy individuals interested in customizable and repairable computers

Framework Brand in the Wild

Image: source

Image: source

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Frequently Asked Questions

What is Framework's primary brand color?
Framework's primary brand color is #F77245. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Framework use?
Framework uses Graphik as the primary typeface across body and headings.

Does Framework use a light or dark theme?
Framework's primary site uses a light color scheme, with a background of #F3F2F2.

Where can I find Framework's logo?
Framework's logo is available directly on their site (https://frame.work/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://frame.work/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Framework.

Methodology

Brand data on this page was extracted from https://frame.work/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.