Framer Brand Identity

A complete profile of Framer's visual system — colors, typography, components, and personality — extracted from https://www.framer.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.framer.com.

primary
#0000EE
secondary
#35E2EB
accent
#0099FF
background
#000000
textPrimary
#000000
link
#0099FF

Typography

Each font links to its Google Fonts page where available.

primary
Inter Variable
Inter Variable Google Fonts →
heading
GT Walsheim Framer Medium
GT Walsheim Framer Medium Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Framer's actual button styles.

Button Primary

• background: #FFFFFF
• textColor: #0000EE
• borderRadius: 100px
• shadow: none

Button Secondary

• background: #262626
• textColor: #0000EE
• borderRadius: 100px
• shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: designers and creatives

Frequently Asked Questions

What is Framer's primary brand color? Framer's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Framer use? Framer uses #0099FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Framer use? Framer uses Inter Variable for body text and GT Walsheim Framer Medium for headings. Fonts were detected on https://www.framer.com as part of their live design system.

Does Framer use a light or dark theme? Framer's primary site uses a dark color scheme, with a background of #000000.

Where can I find Framer's logo? Framer's logo is available directly on their site (https://www.framer.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://www.framer.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Framer.