Fountain Brand Identity

A complete profile of Fountain's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2B145B
• secondary: #1260FD
• accent: #2C0976
• background: #FFFFFF
• textPrimary: #2C0976
• link: #2C0976

Typography

• primary: Circularxx — https://fonts.google.com/specimen/Circularxx
• heading: Circularxx — https://fonts.google.com/specimen/Circularxx

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#9D968E, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#180062, borderRadius=20px, shadow=rgba(0, 0, 0, 0.02) 0px -1px 2px 0px inset, rgba(0, 0, 0, 0.01) 0px -2px 8px 0px inset
• buttonSecondary: background=#222222, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking workforce management solutions

Fountain Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Apply to (Fountain)
  • Image:
  • Source: Apply Here
• Blog - Fountain
  • Image:
  • Source: Blog
• Blog - Fountain
  • Image:
  • Source: Blog
• Apply to H2 H-Squared Logistics LLC (Fountain)
  • Image:
  • Source: Apply Here
• Blog - Fountain
  • Image:
  • Source: Blog
• Apply to (Fountain)
  • Image:
  • Source: Apply Here

Working with these fonts

Not found on Google Fonts? Here are instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.