# Foundation Brand Identity

A complete profile of **Foundation**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field        | Value     |
|--------------|-----------|
| Primary      | #0000EE   |
| Accent       | #818CA1   |
| Body Font    | Inter     |
| Heading Font  | Inter     |

## Color Palette

- primary: #0000EE
- accent: #818CA1
- background: #FFFFFF
- textPrimary: #818CA1
- link: #818CA1

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20127%2021%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%3E%3Csvg%20width%3D%22127%22%20height%3D%2221%22%20viewBox%3D%220%200%20127%2021%22%20fill%3D%22none%22%20id%3D%22svg-31684908_4046%22%3E
- Favicon: https://framerusercontent.com/images/249yNUnQkGWqzx8o525RogTfEo.png
- Social card (og:image): https://framerusercontent.com/images/hLlQXJxMFDun0UJf7hvWHhyQ64.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and developers

## Foundation Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Foundation**  
  - Image: https://framerusercontent.com/assets/JTc9Kw56vox4DQRn1thh9pGxnM.png  
  - Source: https://buildwithfoundation.com/blog  
- **Q3 Product Highlights: Native Apps and More - Foundation**  
  - Image: https://framerusercontent.com/images/ud5mQqdGOmn3pu9qXtDu9GOe38.png?width=4096&height=2705  
  - Source: https://buildwithfoundation.com/blog/foundation-product-highlights-q3-2024  
- **Intro to “Build vs Buy” for Homebuilders - Foundation**  
  - Image: https://framerusercontent.com/images/u4wWLD1pXcxE3jWiyIs4ziQHT4.png?width=1920&height=1080  
  - Source: https://buildwithfoundation.com/blog/intro-build-vs-buy-homebuilders  
- **Foundation**  
  - Image: https://framerusercontent.com/images/xoOT7Pr3mY5ZbSKNi7APwOblbK4.jpg?width=5760&height=3840  
  - Source: https://buildwithfoundation.com/use-cases/warranty  
- **Foundation**  
  - Image: https://framerusercontent.com/images/836zR2NcYKwyEVSNwwPGqbgDFs.png?width=960&height=540  
  - Source: https://buildwithfoundation.com/blog  
- **Q3 Product Highlights: Native Apps and More - Foundation**  
  - Image: https://framerusercontent.com/images/CHvTqBngqmMjcHtyaZL5A2T3Bw.png?width=4096&height=2700  
  - Source: https://buildwithfoundation.com/blog/foundation-product-highlights-q3-2024

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#0000EE",
 "accent": "#818CA1",
 "background": "#FFFFFF",
 "textPrimary": "#818CA1",
 "link": "#818CA1"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "48px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#0000EE",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20127%2021%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%3E%3Csvg%20width%3D%22127%22%20height%3D%2221%22%20viewBox%3D%220%200%20127%2021%22%20fill%3D%22none%22%20id%3D%22svg-31684908_4046%22%3E",
 "favicon": "https://framerusercontent.com/images/249yNUnQkGWqzx8o525RogTfEo.png",
 "ogImage": "https://framerusercontent.com/images/hLlQXJxMFDun0UJf7hvWHhyQ64.png",
 "logoHref": "./"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Book a demo",
 "reasoning": "The 'Book a demo' button is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the service."
 },
 "secondary": {
 "index": 1,
 "text": "Learn More",
 "reasoning": "The 'Learn More' button serves as a secondary action, providing additional information rather than direct engagement."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals and developers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.8,
 "overall": 0.8500000000000001
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```