# Foundation Brand Identity A complete profile of **Foundation**'s visual system — colors, typography, components, and personality — extracted from https://buildwithfoundation.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/foundation - Machine-readable JSON: https://characterquilt.com/branding/foundation.json ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #818CA1 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #0000EE - accent: #818CA1 - background: #FFFFFF - textPrimary: #818CA1 - link: #818CA1 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/249yNUnQkGWqzx8o525RogTfEo.png ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals and developers ## Foundation Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Foundation** - Image: https://framerusercontent.com/assets/JTc9Kw56vox4DQRn1thh9pGxnM.png - Source: https://buildwithfoundation.com/blog - **Q3 Product Highlights: Native Apps and More - Foundation** - Image: https://framerusercontent.com/images/ud5mQqdGOmn3pu9qXtDu9GOe38.png?width=4096&height=2705 - Source: https://buildwithfoundation.com/blog/foundation-product-highlights-q3-2024 - **Intro to “Build vs Buy” for Homebuilders - Foundation** - Image: https://framerusercontent.com/images/u4wWLD1pXcxE3jWiyIs4ziQHT4.png?width=1920&height=1080 - Source: https://buildwithfoundation.com/blog/intro-build-vs-buy-homebuilders - **Foundation** - Image: https://framerusercontent.com/images/xoOT7Pr3mY5ZbSKNi7APwOblbK4.jpg?width=5760&height=3840 - Source: https://buildwithfoundation.com/use-cases/warranty - **Foundation** - Image: https://framerusercontent.com/images/836zR2NcYKwyEVSNwwPGqbgDFs.png?width=960&height=540 - Source: https://buildwithfoundation.com/blog - **Q3 Product Highlights: Native Apps and More - Foundation** - Image: https://framerusercontent.com/images/CHvTqBngqmMjcHtyaZL5A2T3Bw.png?width=4096&height=2700 - Source: https://buildwithfoundation.com/blog/foundation-product-highlights-q3-2024 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#0000EE", "accent": "#818CA1", "background": "#FFFFFF", "textPrimary": "#818CA1", "link": "#818CA1" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": 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