Found Brand Identity

A complete profile of Found's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #938D62
• secondary: #CDC4A8
• accent: #151418
• background: #FFFFFF
• textPrimary: #5C6857
• link: #5C6857

Typography

• primary: Fakt — Google Fonts
• heading: Quincy CF — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=24px, shadow=none
• buttonPrimary: background=#151418, textColor=#FFFFFF, borderRadius=24px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#151418, borderRadius=24px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: small business owners

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fakt",
      "role": "body"
    },
    {
      "family": "Quincy CF",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#938D62",
    "secondary": "#CDC4A8",
    "accent": "#151418",
    "background": "#FFFFFF",
    "textPrimary": "#5C6857",
    "link": "#5C6857"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fakt",
      "heading": "Quincy CF"
    },
    "fontStacks": {
      "heading": [
        "Fakt",
        "sans-serif"
      ],
      "body": [
        "Fakt",
        "sans-serif"
      ],
      "paragraph": [
        "quincy-cf"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "64px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#151418",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#151418",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://found.com/_next/static/media/found_logo.f15d7d2b.svg",
    "favicon": "https://found.com/icon.png?icon.f6372534.png",
    "ogImage": "https://found.com/opengraph-image.jpg?opengraph-image.0401bb2c.jpg",
    "logoAlt": "Found logo"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}