Foster Brand Identity

A complete profile of Foster's visual system — colors, typography, components, and personality — extracted from https://foster.co. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/foster
• Machine-readable JSON: https://characterquilt.com/branding/foster.json
• Per-page llms.txt: https://characterquilt.com/branding/foster/llms.txt

Quick Facts

Color Palette

• primary: #F2E8DF
• accent: #CD3E24
• background: #F8F4EC
• textPrimary: #333333
• link: #0000EE

Typography

• primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3
• heading: Libre Baskerville — https://fonts.google.com/specimen/Libre+Baskerville

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#E3E3E3, borderRadius=4px, shadow=none
• buttonPrimary: background=#CD3E24, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: writers and creatives

Foster Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Foster — Experience the joy of writing for its own sake
  • Image:
  • Source: https://www.foster.co/
• Cohorts
  • Image:
  • Source: https://www.foster.co/cohorts
• Foster — Experience the joy of writing for its own sake
  • Image:
  • Source: https://www.foster.co/
• Foster — Experience the joy of writing for its own sake
  • Image:
  • Source: https://www.foster.co/
• Foster — Experience the joy of writing for its own sake
  • Image:
  • Source: https://www.foster.co/
• Foster — Experience the joy of writing for its own sake
  • Image:
  • Source: https://www.foster.co/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.