llms.txt

Forum Brand Identity

A complete profile of Forum's visual system — colors, typography, components, and personality — extracted from https://www.forum.market/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0F172A
Accent #2563EB
Body Font Alexandria
Heading Font Epilogue

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Forum Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Alexandria",
   "role": "body"
  },
  {
   "family": "Epilogue",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0F172A",
  "secondary": "#64748B",
  "accent": "#2563EB",
  "background": "#FFFFFF",
  "textPrimary": "#2563EB",
  "link": "#2563EB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Alexandria",
   "heading": "Epilogue"
  },
  "fontStacks": {
   "heading": [
    "Alexandria",
    "sans-serif"
   ],
   "body": [
    "Alexandria",
    "sans-serif"
   ],
   "paragraph": [
    "Alexandria",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "12px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#2563EB",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F1F5F9",
   "textColor": "#475569",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20400%20200%22%20class%3D%22w-full%20h-full%20absolute%20bottom-0%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22hero-grad-left-5%22%20x1%3D%220%22%20y1%3D%220%22%20x2%3D%220%22%20y2%3D%221%22%3E%3Cstop%20offset%3D%220%25%22%20stop-color%3D%22rgba(239%2C68%2C68%2C0.22)%22%20style%3D%22stop-color%3A%20rgba(239%2C%2068%2C%2068%2C%200.22)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%22100%25%22%20stop-color%3D%22rgba(239%2C68%2C68%2C0)%22%20style%3D%22stop-color%3A%20rgba(239%2C%2068%2C%2068%2C%200)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3Cpath%20d%3D%22M0.0%2095.9%20L16.0%2098.1%20L32.0%2098.2%20L48.0%20105.3%20L64.0%20113.5%20L80.0%20114.1%20L96.0%20116.2%20L112.0%20116.3%20L128.0%20113.1%20L144.0%20118.4%20L160.0%20125.4%20L176.0%20128.6%20L192.0%20134.8%20L208.0%20135.5%20L224.0%20131.4%20L240.0%20134.2%20L256.0%20137.3%20L272.0%20140.9%20L288.0%20150.1%20L304.0%20153.1%20L320.0%20151.2%20L336.0%20153.0%20L352.0%20151.9%20L368.0%20153.5%20L384.0%20162.8%20L400.0%20167.3%22%20fill%3D%22none%22%20stroke%3D%22%23ef4444%22%20stroke-width%3D%221.6%22%20stroke-linecap%3D%22round%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(239%2C%2068%2C%2068)%20!important%3B%20stroke-width%3A%201.6px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0.0%2095.9%20L16.0%2098.1%20L32.0%2098.2%20L48.0%20105.3%20L64.0%20113.5%20L80.0%20114.1%20L96.0%20116.2%20L112.0%20116.3%20L128.0%20113.1%20L144.0%20118.4%20L160.0%20125.4%20L176.0%20128.6%20L192.0%20134.8%20L208.0%20135.5%20L224.0%20131.4%20L240.0%20134.2%20L256.0%20137.3%20L272.0%20140.9%20L288.0%20150.1%20L304.0%20153.1%20L320.0%20151.2%20L336.0%20153.0%20L352.0%20151.9%20L368.0%20153.5%20L384.0%20162.8%20L400.0%20167.3%20L400%20200%20L0%20200%20Z%22%20fill%3D%22url(%23hero-grad-left-5)%22%20style%3D%22fill%3A%20url(%26quot%3B%23hero-grad-left-5%26quot%3B)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
  "favicon": "https://www.forum.market/forum-favicon.png",
  "ogImage": null
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title ('Forum').",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Join Waitlist",
 "reasoning": "Button #0 ('Join Waitlist') uses the vibrant brand color #2563EB, making it the most prominent and action-oriented CTA."
 },
 "secondary": {
 "index": 3,
 "text": "Short",
 "reasoning": "Button #3 ('Short') has a different background color (#F1F5F9) and serves as a secondary action with a more subtle appearance."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title ('Forum').",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}