Fortuna Health Brand Identity

A complete profile of Fortuna Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F06C00
• secondary: #F18600
• accent: #F06C00
• background: #FFFFFF
• textPrimary: #18181B
• link: #292F3A

Typography

• primary: Gtwalsheimpro Regular — https://fonts.google.com/specimen/Gtwalsheimpro+Regular
• heading: Gtwalsheimpro Medium — https://fonts.google.com/specimen/Gtwalsheimpro+Medium

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#18181B, borderColor=#CCCCCC, borderRadius=12px, shadow=none
• buttonPrimary: background=#F06C00, textColor=#FFFFFF, borderColor=#F06C00, borderRadius=12px, shadow=rgba(0, 0, 0, 0.2) 0px 8px 20px -6px
• buttonSecondary: background=#FFFFFF, textColor=#18181B, borderColor=#F06C00, borderRadius=12px, shadow=rgba(0, 0, 0, 0.2) 0px 8px 20px -6px

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking Medicaid assistance

Fortuna Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• New York Nursing Home Bills Soaring? 5 Medicaid Myths That Could Cost Your Family Dearly
  • Image:
  • Source: Link
• New York Medicaid or Medicare? A Family Guide to Paying for Long-Term Care
  • Image:
  • Source: Link
• Welcome to Fortuna Health
  • Image:
  • Source: Link
• How States and Managed Care Plans Can Navigate Medicaid Work Requirements Together
  • Image: .png)
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here are the instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Gtwalsheimpro Regular",
     "role": "body"
   },
   {
     "family": "Gtwalsheimpro Medium",
     "role": "heading"
   }
 ],
 "colors": {
   "primary": "#F06C00",
   "secondary": "#F18600",
   "accent": "#F06C00",
   "background": "#FFFFFF",
   "textPrimary": "#18181B",
   "link": "#292F3A"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Gtwalsheimpro Regular",
     "heading": "Gtwalsheimpro Medium"
   },
   "fontStacks": {
     "heading": [
       "Gtwalsheimpro Medium",
       "sans-serif"
     ],
     "body": [
       "Gtwalsheimpro Regular",
       "sans-serif"
     ],
     "paragraph": [
       "Gtwalsheimpro Regular",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "96px",
     "h2": "20px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "14px"
 },
 "components": {
   "input": {
     "background": "#FFFFFF",
     "textColor": "#18181B",
     "borderColor": "#CCCCCC",
     "borderRadius": "12px",
     "borderRadiusCorners": {
       "topLeft": "12px",
       "topRight": "12px",
       "bottomRight": "12px",
       "bottomLeft": "12px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#F06C00",
     "textColor": "#FFFFFF",
     "borderColor": "#F06C00",
     "borderRadius": "12px",
     "borderRadiusCorners": {
       "topLeft": "12px",
       "topRight": "12px",
       "bottomRight": "12px",
       "bottomLeft": "12px"
     },
     "shadow": "rgba(0, 0, 0, 0.2) 0px 8px 20px -6px"
   },
   "buttonSecondary": {
     "background": "#FFFFFF",
     "textColor": "#18181B",
     "borderColor": "#F06C00",
     "borderRadius": "12px",
     "borderRadiusCorners": {
       "topLeft": "12px",
       "topRight": "12px",
       "bottomRight": "12px",
       "bottomLeft": "12px"
     },
     "shadow": "rgba(0, 0, 0, 0.2) 0px 8px 20px -6px"
   }
 },
 "images": {
   "logo": "https://cdn.prod.website-files.com/644edae40aef43dacc33caad/67a1cb2ac163f5a310ef637d_logo.avif",
   "favicon": "https://cdn.prod.website-files.com/644edae40aef43dacc33caad/695c40b43b78ec63a44a4341_beef9dc05046d8f7827c26884d802041.ico",
   "ogImage": null,
   "logoHref": "/",
   "logoAlt": "fortuna health logo"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "Individuals seeking Medicaid assistance"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 }
}