Fortuna Health Brand Identity

A complete profile of Fortuna Health's visual system — colors, typography, components, and personality — extracted from fortunahealth.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fortunahealth.com/.

• primary: #F06C00 (rgb(240, 108, 0))
• secondary: #F18600 (rgb(241, 134, 0))
• accent: #F06C00 (rgb(240, 108, 0))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #18181B (rgb(24, 24, 27))
• link: #292F3A (rgb(41, 47, 58))

Typography

Each font links to its Google Fonts page where available.

• primary: Gtwalsheimpro Regular Google Fonts →
• heading: Gtwalsheimpro Medium Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Fortuna Health's actual button styles.

• Input:

  • background: #FFFFFF
  • text color: #18181B
  • border color: #CCCCCC
  • border radius: 12px
  • shadow: none

• Button Primary:

  • background: #F06C00
  • text color: #FFFFFF
  • border color: #F06C00
  • border radius: 12px
  • shadow: rgba(0, 0, 0, 0.2) 0px 8px 20px -6px

• Button Secondary:

  • background: #FFFFFF
  • text color: #18181B
  • border color: #F06C00
  • border radius: 12px
  • shadow: rgba(0, 0, 0, 0.2) 0px 8px 20px -6px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Individuals seeking Medicaid assistance

Frequently Asked Questions

What is Fortuna Health's primary brand color?

Fortuna Health's primary brand color is #F06C00. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Fortuna Health use?

Fortuna Health uses Gtwalsheimpro Regular for body text and Gtwalsheimpro Medium for headings. Fonts were detected on https://fortunahealth.com/ as part of their live design system.

Does Fortuna Health use a light or dark theme?

Fortuna Health's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Fortuna Health's logo?

Fortuna Health's logo is available directly on their site (https://fortunahealth.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://fortunahealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fortuna Health.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gtwalsheimpro Regular",
      "role": "body"
    },
    {
      "family": "Gtwalsheimpro Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F06C00",
    "secondary": "#F18600",
    "accent": "#F06C00",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#292F3A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gtwalsheimpro Regular",
      "heading": "Gtwalsheimpro Medium"
    },
    "fontStacks": {
      "heading": [
        "Gtwalsheimpro Medium",
        "sans-serif"
      ],
      "body": [
        "Gtwalsheimpro Regular",
        "sans-serif"
      ],
      "paragraph": [
        "Gtwalsheimpro Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "20px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#18181B",
      "borderColor": "#CCCCCC",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F06C00",
      "textColor": "#FFFFFF",
      "borderColor": "#F06C00",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 8px 20px -6px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#18181B",
      "borderColor": "#F06C00",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 8px 20px -6px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/644edae40aef43dacc33caad/67a1cb2ac163f5a310ef637d_logo.avif",
    "favicon": "https://cdn.prod.website-files.com/644edae40aef43dacc33caad/695c40b43b78ec63a44a4341_beef9dc05046d8f7827c26884d802041.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "fortuna health logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking Medicaid assistance"
  }
}