# Fortuna Health Brand Identity

A complete profile of **Fortuna Health**'s visual system — colors, typography, components, and personality — extracted from https://fortunahealth.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F06C00 |
| Accent | #F06C00 |
| Body Font | Gtwalsheimpro Regular |
| Heading Font | Gtwalsheimpro Medium |

## Color Palette

- primary: #F06C00
- secondary: #F18600
- accent: #F06C00
- background: #FFFFFF
- textPrimary: #18181B
- link: #292F3A

## Typography

- primary: Gtwalsheimpro Regular — https://fonts.google.com/specimen/Gtwalsheimpro+Regular
- heading: Gtwalsheimpro Medium — https://fonts.google.com/specimen/Gtwalsheimpro+Medium

## Visual Assets

- Logo: https://cdn.prod.website-files.com/644edae40aef43dacc33caad/67a1cb2ac163f5a310ef637d_logo.avif
- Favicon: https://cdn.prod.website-files.com/644edae40aef43dacc33caad/695c40b43b78ec63a44a4341_beef9dc05046d8f7827c26884d802041.ico

## UI Components

- input: background=#FFFFFF, textColor=#18181B, borderColor=#CCCCCC, borderRadius=12px, shadow=none
- buttonPrimary: background=#F06C00, textColor=#FFFFFF, borderColor=#F06C00, borderRadius=12px, shadow=rgba(0, 0, 0, 0.2) 0px 8px 20px -6px
- buttonSecondary: background=#FFFFFF, textColor=#18181B, borderColor=#F06C00, borderRadius=12px, shadow=rgba(0, 0, 0, 0.2) 0px 8px 20px -6px

## Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking Medicaid assistance

## Fortuna Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **New York Nursing Home Bills Soaring? 5 Medicaid Myths That Could Cost Your  Family Dearly**
  - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69794840d627190cb3209c0c_cphotos-i1Ov6Irqego-unsplash.jpg
  - Source: https://www.fortunahealth.com/ny-ltc/ny-nursing-home-bills-soaring-5-medicaid-myths-that-could-cost-your-family-dearly
- **New York Medicaid or Medicare? A Family Guide to Paying for Long-Term Care**
  - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69cd3868c625e48dbc5be49f_nappy-L8oe-S84KQY-unsplash.jpg
  - Source: https://www.fortunahealth.com/ny-ltc/ny-medicaid-or-medicare-a-family-guide-to-paying-for-long-term-care
- **Welcome to Fortuna Health**
  - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/6785a77ea1a91b4448bf1ece_Kody%20Kinsley.png
  - Source: https://www.fortunahealth.com/resources/kody-ncdhhs
- **How States and Managed Care Plans Can Navigate Medicaid Work Requirements  Together**
  - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69ce817cd9c944bb7d0d4b24_image%20(16).png
  - Source: https://www.fortunahealth.com/resources/partnering-for-coverage
- **How States and Managed Care Plans Can Navigate Medicaid Work Requirements  Together**
  - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69c5a2ed93d514385aac1f02_x.png
  - Source: https://www.fortunahealth.com/resources/partnering-for-coverage
- **How States and Managed Care Plans Can Navigate Medicaid Work Requirements  Together**
  - Image: https://cdn.prod.website-files.com/64aecc2d4f3b76b800f03daf/69b17b10e37bb8b6233f0db0_Basic%20Ad%202.png
  - Source: https://www.fortunahealth.com/resources/partnering-for-coverage

## Working with these fonts

Not found on Google Fonts? Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.