# Fort Brand Identity

A complete profile of **Fort**'s visual system — colors, typography, components, and personality — extracted from [https://fort.cx](https://fort.cx/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://fort.cx.

- **Primary**: #161413
  - rgb(22, 20, 19)
- **Accent**: #16A34A
  - rgb(22, 163, 74)
- **Background**: #FFFFFF
  - rgb(255, 255, 255)
- **textPrimary**: #161413
  - rgb(22, 20, 19)
- **Link**: #16A34A
  - rgb(22, 163, 74)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: DM Sans  
  [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)
- **Heading**: Aspekta  
  [Google Fonts →](https://fonts.google.com/specimen/Aspekta)

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Fort's actual button styles.

- **Input**  
  Background: transparent  
  Text Color: #787776  
  Border Color: null  
  Border Radius: 10px  
  Shadow: none

- **Button Primary**  
  Background: #161413  
  Text Color: #FFFFFF  
  Border Radius: 999px  
  Shadow: none

- **Button Secondary**  
  Background: #FFFFFF  
  Text Color: #161413  
  Border Radius: 999px  
  Shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: fitness enthusiasts

## Fort Brand in the Wild

Image: [fort.cx](https://fort.cx/images/configs/silver_sportsfabric_black.webp)  
Source: [fort.cx](https://fort.cx/about)

Image: [fort.cx](https://fort.cx/images/wlu-lift.jpg)  
Source: [fort.cx](https://fort.cx/)

Image: [fort.cx](https://fort.cx/images/wlu-wear.jpg)  
Source: [fort.cx](https://fort.cx/)

Image: [fort.cx](https://fort.cx/videos/hero-poster.jpg)  
Source: [fort.cx](https://fort.cx/privacy)

Image: [fort.cx](https://fort.cx/images/device-render.png)  
Source: [fort.cx](https://fort.cx/order)

Image: [i.ytimg.com](https://i.ytimg.com/vi/oBUjJfhvTvI/maxresdefault.jpg)  
Source: [fort.cx](https://fort.cx/)

## Frequently Asked Questions

1. **What is Fort's primary brand color?**  
   Fort's primary brand color is #161413. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Fort use?**  
   Fort uses #16A34A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Fort use?**  
   Fort uses DM Sans for body text and Aspekta for headings. Fonts were detected on https://fort.cx as part of their live design system.

4. **Does Fort use a light or dark theme?**  
   Fort's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Fort's logo?**  
   Fort's logo is available directly on their site (https://fort.cx). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://fort.cx using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fort.

## Methodology

Brand data on this page was extracted from [https://fort.cx](https://fort.cx/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Fort.