llms.txt

Formula Insight Brand Identity

A complete profile of Formula Insight's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #000000
Accent #000000
Body Font Segoe UI
Heading Font Segoe UI

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Formula Insight Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#000000",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Segoe UI"
  },
  "fontStacks": {
   "heading": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "72px",
   "body": "19.2px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1A1A1A",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.formulainsight.io/assets/images/logo.png",
  "favicon": "https://www.formulainsight.io/assets/images/favicon.ico",
  "ogImage": null,
  "logoAlt": "Formula Insight Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Formula Insight'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Access",
   "reasoning": "The 'Get Access' button is likely the primary CTA due to its action-oriented text and transparent background with a white border, making it stand out against the page."
  },
  "secondary": {
   "index": 1,
   "text": "Inquire",
   "reasoning": "The 'Inquire' button serves as a secondary action with a white background, contrasting with the primary button's transparent style."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.8,
  "overall": 0.8500000000000001
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Formula Insight'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}