Format Brand: Colors, Fonts, Logo & Visual Identity
Format Brand Identity
A complete profile of Format's visual system — colors, typography, components, and personality — extracted from https://useformat.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://useformat.ai/
| Color | Hex | RGB |
|---|---|---|
| Primary | #000000 | rgb(0, 0, 0) |
| Accent | #1A1A1A | rgb(26, 26, 26) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text Primary | #000000 | rgb(0, 0, 0) |
| Link | #000000 | rgb(0, 0, 0) |
Typography
Each font links to its Google Fonts page where available.
Font Families
| Role | Family |
|---|---|
| Body | NHaasGrotesk Medium |
| Heading | NHaasGrotesk Bold |
Font Links
Visual Assets
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UI Components
Input
- Background: #FCFCFD
- Text Color: #000000
- Border Color: #D8D9DA
- Border Radius: 6px
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
Button Primary
- Background: #1A1A1A
- Text Color: #FFFFFF
- Border Radius: 6px
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
Button Secondary
- Background: #FFFFFF
- Text Color: #1A1A1A
- Border Radius: 6px
- Shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: tech-savvy professionals
Format Brand in the Wild
Frequently Asked Questions
What is Format's primary brand color? Format's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Format use? Format uses #1A1A1A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Format use? Format uses NHaasGrotesk Medium for body text and NHaasGrotesk Bold for headings. Fonts were detected on https://useformat.ai/ as part of their live design system.
Does Format use a light or dark theme? Format's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Format's logo? Format's logo is available directly on their site (https://useformat.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://useformat.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Format.