Formal Brand: Colors, Fonts, Logo & Visual Identity

Formal Brand Identity

A complete profile of Formal's visual system — colors, typography, components, and personality — extracted from https://joinformal.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://joinformal.com.

Primary: #44445C
- rgb(68, 68, 92)
Secondary: #1A1A2E
- rgb(26, 26, 46)
Accent: #254BB0
- rgb(37, 75, 176)
Background: #FFFFFF
- rgb(255, 255, 255)
Text Primary: #254BB0
- rgb(37, 75, 176)
Link: #254BB0
- rgb(37, 75, 176)

Typography

Each font links to its Google Fonts page where available.

Primary: JetBrains Mono
Google Fonts →
Heading: JetBrains Mono
Google Fonts →

Font Stacks:

Heading: JetBrains Mono, Berkeley Mono, SF Mono, Cascadia Code, Fira Code, monospace
Body: JetBrains Mono, Berkeley Mono, SF Mono, Cascadia Code, Fira Code, monospace

Visual Assets

UI Components

Live previews rendered using Formal's actual button styles.

Button Primary:
- Background: #254BB0
- Text Color: #FFFFFF
- Border Color: #254BB0
- Border Radius: 0px
- Shadow: none
Button Secondary:
- Background: #FFFFFF
- Text Color: #44445C
- Border Color: #D4D4DE
- Border Radius: 0px
- Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses seeking data security solutions

Formal Brand in the Wild

Source: joinformal.com

Frequently Asked Questions

What is Formal's primary brand color?
- Formal's primary brand color is #44445C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Formal use?
- Formal uses #254BB0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Formal use?
- Formal uses JetBrains Mono as the primary typeface across body and headings.
Does Formal use a light or dark theme?
- Formal's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
- This profile was extracted from https://joinformal.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Formal.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#44445C",
    "secondary": "#1A1A2E",
    "accent": "#254BB0",
    "background": "#FFFFFF",
    "textPrimary": "#254BB0",
    "link": "#254BB0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "JetBrains Mono",
      "heading": "JetBrains Mono"
    },
    "fontStacks": {
      "heading": [
        "JetBrains Mono",
        "Berkeley Mono",
        "SF Mono",
        "Cascadia Code",
        "Fira Code",
        "monospace"
      ],
      "body": [
        "JetBrains Mono",
        "Berkeley Mono",
        "SF Mono",
        "Cascadia Code",
        "Fira Code",
        "monospace"
      ],
      "paragraph": [
        "JetBrains Mono",
        "Berkeley Mono",
        "SF Mono",
        "Cascadia Code",
        "Fira Code",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "24px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#254BB0",
      "textColor": "#FFFFFF",
      "borderColor": "#254BB0",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#44445C",
      "borderColor": "#D4D4DE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://formal.ai/favicon.png",
    "ogImage": "https://www.formal.ai/og-image.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking data security solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}