llms.txt

Forge Brand Identity

A complete profile of Forge's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #707E92
Accent #344966
Body Font Neue Haas Grotesk Text Pro
Heading Font P22 Mackinac Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Forge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Neue Haas Grotesk Text Pro",
 "role": "body"
 },
 {
 "family": "P22 Mackinac Pro",
 "role": "heading"
 },
 {
 "family": "Georgia",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#707E92",
 "secondary": "#293A51",
 "accent": "#344966",
 "background": "#FCFBF8",
 "textPrimary": "#344966",
 "link": "#344966"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Neue Haas Grotesk Text Pro",
 "heading": "P22 Mackinac Pro"
 },
 "fontStacks": {
 "heading": [
 "P 22 Mackinacpro",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Nhaasgrotesktxpro 55 Rg",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "52px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#344966",
 "textColor": "#FFFFFF",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#E3E2DF",
 "textColor": "#FFFFFF",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/693047ae414f674dd7f5b6b8_384ed40d549874f2c9f829499d668394d31fa8bf.png",
 "favicon": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/693199a3025f28c8d71bca88_Favicon%20-%20Light%20(1).png",
 "ogImage": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/6931bc3035b1c60bf8ca022a_Design%20(2).png",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Talk to an Expert",
 "reasoning": "Button #1 uses the vibrant brand color #344966, which aligns with the site's primary color scheme, making it the main call-to-action."
 },
 "secondary": {
 "index": 0,
 "text": "Talk to an Expert",
 "reasoning": "Button #0 has a different background color (#E3E2DF) and serves as a secondary option with the same text, providing an alternative action."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}