forge.json

Forge Brand Identity

A complete profile of Forge's visual system — colors, typography, components, and personality — extracted from https://www.forgehq.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #707E92
Accent #344966
Body Font Neue Haas Grotesk Text Pro
Heading Font P22 Mackinac Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Forge Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Neue Haas Grotesk Text Pro",
      "role": "body"
    },
    {
      "family": "P22 Mackinac Pro",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#707E92",
    "secondary": "#293A51",
    "accent": "#344966",
    "background": "#FCFBF8",
    "textPrimary": "#344966",
    "link": "#344966"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Neue Haas Grotesk Text Pro",
      "heading": "P22 Mackinac Pro"
    },
    "fontStacks": {
      "heading": [
        "P 22 Mackinacpro",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Nhaasgrotesktxpro 55 Rg",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "52px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#344966",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E3E2DF",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/693047ae414f674dd7f5b6b8_384ed40d549874f2c9f829499d668394d31fa8bf.png",
    "favicon": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/693199a3025f28c8d71bca88_Favicon%20-%20Light%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/6931bc3035b1c60bf8ca022a_Design%20(2).png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Talk to an Expert",
      "reasoning": "Button #1 uses the vibrant brand color #344966, which aligns with the site's primary color scheme, making it the main call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Talk to an Expert",
      "reasoning": "Button #0 has a different background color (#E3E2DF) and serves as a secondary option with the same text, providing an alternative action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}