Forever Labs Brand Identity

A complete profile of Forever Labs's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #5C8162
• secondary: #3E5942
• accent: #5F8264
• background: #F0EFEA
• textPrimary: #000000
• link: #5F8264

Typography

• primary: neueHaasDisplayRoman — Link
• heading: neueHaasDisplayThin — Link

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#5F8264, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#F0EFEA, textColor=#5C8162, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious adults

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Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "neueHaasDisplayRoman",
   "role": "body"
  },
  {
   "family": "neueHaasDisplayThin",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#5C8162",
  "secondary": "#3E5942",
  "accent": "#5F8264",
  "background": "#F0EFEA",
  "textPrimary": "#000000",
  "link": "#5F8264"
 },
 "typography": {
  "fontFamilies": {
   "primary": "neueHaasDisplayRoman",
   "heading": "neueHaasDisplayThin"
  },
  "fontStacks": {
   "heading": [
    "neueHaasDisplayThin"
   ],
   "body": [
    "neueHaasDisplayRoman"
   ],
   "paragraph": [
    "neueHaasDisplayRoman"
   ]
  },
  "fontSizes": {
   "h1": "96px",
   "h2": "60px",
   "body": "36px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#5F8264",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F0EFEA",
   "textColor": "#5C8162",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.foreverlabs.com/fl_logo_color.svg",
  "favicon": "https://www.foreverlabs.com/favicon.ico",
  "ogImage": "https://www.foreverlabs.com/img/og-image.jpg",
  "logoHref": "/",
  "logoAlt": "ForeverLabs"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "health-conscious adults"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}