forever labs.json

Forever Labs Brand Identity

A complete profile of Forever Labs's visual system — colors, typography, components, and personality — extracted from https://foreverlabs.com. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/forever-labs
Machine-readable JSON: https://characterquilt.com/branding/forever-labs.json
Per-page llms.txt: https://characterquilt.com/branding/forever-labs/llms.txt

Quick Facts

Field	Value
Primary	#5C8162
Accent	#5F8264
Body Font	neueHaasDisplayRoman
Heading Font	neueHaasDisplayThin

Color Palette

primary: #5C8162
secondary: #3E5942
accent: #5F8264
background: #F0EFEA
textPrimary: #000000
link: #5F8264

Typography

primary: neueHaasDisplayRoman — https://fonts.google.com/specimen/neueHaasDisplayRoman
heading: neueHaasDisplayThin — https://fonts.google.com/specimen/neueHaasDisplayThin

Visual Assets

Logo: https://www.foreverlabs.com/fl_logo_color.svg
Favicon: https://www.foreverlabs.com/favicon.ico
Social card (og:image): https://www.foreverlabs.com/img/og-image.jpg

UI Components

input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
buttonPrimary: background=#5F8264, textColor=#FFFFFF, borderRadius=0px, shadow=none
buttonSecondary: background=#F0EFEA, textColor=#5C8162, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious adults

Forever Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Blog Articles - Research & News | ForeverLabs

Source: Source
Blog Articles - Research & News | ForeverLabs

Source: Source
2026: The Year of Longevity and Owning your Biology | ForeverLabs

Source: Source
Cellular Senescence in Brief - Research Article | ForeverLabs

Source: Source
Tennessee HB 2246 Expands Stem Cell Therapy Access | ForeverLabs

Source: Source
Results of delayed or salvage autologous hematopoietic stem cell transplantation for multiple myeloma - Research Article | ForeverLabs

Source: Source

Working with these fonts

Not found on Google Fonts? You can follow the recommended flow:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extensions: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "neueHaasDisplayRoman",
      "role": "body"
    },
    {
      "family": "neueHaasDisplayThin",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5C8162",
    "secondary": "#3E5942",
    "accent": "#5F8264",
    "background": "#F0EFEA",
    "textPrimary": "#000000",
    "link": "#5F8264"
  },
  "typography": {
    "fontFamilies": {
      "primary": "neueHaasDisplayRoman",
      "heading": "neueHaasDisplayThin"
    },
    "fontStacks": {
      "heading": [
        "neueHaasDisplayThin"
      ],
      "body": [
        "neueHaasDisplayRoman"
      ],
      "paragraph": [
        "neueHaasDisplayRoman"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "60px",
      "body": "36px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5F8264",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F0EFEA",
      "textColor": "#5C8162",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.foreverlabs.com/fl_logo_color.svg",
    "favicon": "https://www.foreverlabs.com/favicon.ico",
    "ogImage": "https://www.foreverlabs.com/img/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "ForeverLabs"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "health-conscious adults"
  }
}