Forerunner AI Brand Identity

A complete profile of Forerunner AI's visual system — colors, typography, components, and personality — extracted from https://tryforerunner.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/forerunner-ai
• Machine-readable JSON: https://characterquilt.com/branding/forerunner-ai.json

Quick Facts

Color Palette

• primary: #FFD3A9
• secondary: #9CA3AF
• accent: #FFD3A9
• background: #FFFFFF
• textPrimary: #525252
• link: #FFF4EA

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Logo: https://tryforerunner.com/logo.png
• Favicon: https://tryforerunner.com/logo_bg.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#171717, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Forerunner AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Forerunner - Keep Us Flying
  • Image: https://tryforerunner.com/image.png
• Forerunner - Keep Us Flying
  • Image: https://tryforerunner.com/case-studies/xtreme-aviation/luis-gonzalez.jpeg
• Forerunner - Keep Us Flying
  • Image: https://tryforerunner.com/CustomerIcons/xtreme-aviation.png
• Forerunner - Keep Us Flying
  • Image: https://tryforerunner.com/logo.png
• Forerunner - Keep Us Flying
  • Image: https://tryforerunner.com/case-studies/hrd-aero-systems/matt-salamone.jpeg
• Forerunner - Keep Us Flying
  • Image: https://tryforerunner.com/CustomerIcons/hrd-aerosystems-transparent.png

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 69
    },
    {
      "family": "system-ui",
      "count": 69
    },
    {
      "family": "sans-serif",
      "count": 69
    },
    {
      "family": "Apple Color Emoji",
      "count": 69
    },
    {
      "family": "Segoe UI Emoji",
      "count": 69
    },
    {
      "family": "Segoe UI Symbol",
      "count": 69
    },
    {
      "family": "Noto Color Emoji",
      "count": 69
    }
  ],
  "colors": {
    "primary": "#FFD3A9",
    "secondary": "#9CA3AF",
    "accent": "#FFD3A9",
    "background": "#FFFFFF",
    "textPrimary": "#525252",
    "link": "#FFF4EA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://tryforerunner.com/logo.png",
    "favicon": "https://tryforerunner.com/logo_bg.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Forerunner"
  }
}