Forage Brand: Colors, Fonts, Logo & Visual Identity

Forage Brand Identity

A complete profile of Forage's visual system — colors, typography, components, and personality — extracted from http://www.joinforage.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.joinforage.com.

primary: #1B5545
rgb(27, 85, 69)
accent: #1B5545
rgb(27, 85, 69)
background: #151515
rgb(21, 21, 21)
textPrimary: #024230
rgb(2, 66, 48)
link: #024230
rgb(2, 66, 48)

Typography

Each font links to its Google Fonts page where available.

primary: Gellix Variable
Gellix Variable Google Fonts →
heading: Gellix Variable
Gellix Variable Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Forage's actual button styles.

Button Primary
background: #1B5545
textColor: #0000EE
borderRadius: 16px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: retailers and grocery businesses

Forage Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com Source: joinforage.com

Frequently Asked Questions

What is Forage's primary brand color?
Forage's primary brand color is #1B5545. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Forage use?
Forage uses Gellix Variable as the primary typeface across body and headings.
Does Forage use a light or dark theme?
Forage's primary site uses a dark color scheme, with a background of #151515.
Where can I find Forage's logo?
Forage's logo is available directly on their site (http://www.joinforage.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.joinforage.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Forage.

Methodology

Brand data on this page was extracted from http://www.joinforage.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Forage.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Gellix Variable",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1B5545",
    "accent": "#1B5545",
    "background": "#151515",
    "textPrimary": "#024230",
    "link": "#024230"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gellix Variable",
      "heading": "Gellix Variable"
    },
    "fontStacks": {
      "heading": [
        "Gellix Variable",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Gellix Variable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1B5545",
      "textColor": "#0000EE",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "favicon": "https://framerusercontent.com/images/IWFl4TCDU3lwnlP10BCofghSJA8.png",
    "ogImage": "https://framerusercontent.com/assets/ZoPlyiuvY1BwAuHbWMWp7HW8UmE.png",
    "logoHref": "./"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "retailers and grocery businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  }
}