Fora Brand Identity

A complete profile of Fora's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #59581B
• secondary: #827363
• accent: #131313
• background: #FEFAF5
• textPrimary: #827363
• link: #827363

Typography

• primary: Public Sans — https://fonts.google.com/specimen/Public+Sans
• heading: Chiswick — https://fonts.google.com/specimen/Chiswick

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#131313, textColor=#FEFAF5, borderColor=#131313, borderRadius=8px, shadow=none
• buttonSecondary: background=#FEFAF5, textColor=#131313, borderColor=#131313, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: travel enthusiasts and professionals

Fora Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• From Edinburgh to Inverness: Road Trip through Scotland
  • Image:
  • Source: Source
• How To Build a Sales Funnel as a Travel Advisor
  • Image:
  • Source: Source
• Book a Ghana Vacation | Fora Travel
  • Image:
  • Source: Source
• Advisor Resources | Fora Travel Articles
  • Image:
  • Source: Source
• Tropical Vacations | Fora Travel
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Chiswick",
   "role": "heading"
  },
  {
   "family": "Public Sans",
   "role": "body"
  },
  {
   "family": "Blanco",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#59581B",
  "secondary": "#827363",
  "accent": "#131313",
  "background": "#FEFAF5",
  "textPrimary": "#827363",
  "link": "#827363"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Public Sans",
   "heading": "Chiswick"
  },
  "fontStacks": {
   "heading": [
    "Chiswick",
    "Helvetica Neue",
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "body": [
    "Chiswick",
    "Helvetica Neue",
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Public Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "84px",
   "h2": "28px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#131313",
   "textColor": "#FEFAF5",
   "borderColor": "#131313",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FEFAF5",
   "textColor": "#131313",
   "borderColor": "#131313",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://media.foratravel.com/image/upload/v1715287680/fora-website-assets/prvi5sjvd3zomtrsmu4b.svg?w=90&q=90",
  "favicon": "https://www.foratravel.com/favicon/favicon-48x48.png",
  "ogImage": "https://media.foratravel.com/image/upload/v1729814644/contentful-migration/pagesMetaContent/metaImage/muvegkw2fdsjhif4ncg6.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "travel enthusiasts and professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}