fora.json

Fora Brand Identity

A complete profile of Fora's visual system — colors, typography, components, and personality — extracted from https://www.foratravel.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #59581B
Accent #131313
Body Font Public Sans
Heading Font Chiswick

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: travel enthusiasts and professionals

Fora Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Chiswick",
      "role": "heading"
    },
    {
      "family": "Public Sans",
      "role": "body"
    },
    {
      "family": "Blanco",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#59581B",
    "secondary": "#827363",
    "accent": "#131313",
    "background": "#FEFAF5",
    "textPrimary": "#827363",
    "link": "#827363"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Public Sans",
      "heading": "Chiswick"
    },
    "fontStacks": {
      "heading": [
        "Chiswick",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Chiswick",
        "Helvetica Neue",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Public Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84px",
      "h2": "28px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#131313",
      "textColor": "#FEFAF5",
      "borderColor": "#131313",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FEFAF5",
      "textColor": "#131313",
      "borderColor": "#131313",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://media.foratravel.com/image/upload/v1715287680/fora-website-assets/prvi5sjvd3zomtrsmu4b.svg?w=90&q=90",
    "favicon": "https://www.foratravel.com/favicon/favicon-48x48.png",
    "ogImage": "https://media.foratravel.com/image/upload/v1729814644/contentful-migration/pagesMetaContent/metaImage/muvegkw2fdsjhif4ncg6.jpg",
    "logoHref": "/",
    "logoAlt": "Fora - Home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text 'Fora - Home' matches the brand name, confirming it as the primary logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Become an advisor",
      "reasoning": "Button #3 has a dark background (#131313) with contrasting text, making it stand out as a primary CTA. The text 'Become an advisor' is action-oriented, aligning with a primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Subscribe to our newsletter",
      "reasoning": "Button #0 has a lighter background (#FEFAF5) and less prominent text, making it suitable as a secondary CTA. It offers a less urgent action, 'Subscribe to our newsletter.'"
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "travel enthusiasts and professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text 'Fora - Home' matches the brand name, confirming it as the primary logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}