Footprint Brand Identity

A complete profile of Footprint's visual system — colors, typography, components, and personality — extracted from https://www.onefootprint.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.onefootprint.com/.

• primary: #4A24DB
• rgb(74, 36, 219)
• secondary: #3C82F7
• rgb(60, 130, 247)
• accent: #4A24DB
• rgb(74, 36, 219)
• background: #F7F7F7
• rgb(247, 247, 247)
• textPrimary: #000000
• rgb(0, 0, 0)
• link: #FF3B30
• rgb(255, 59, 48)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter Google Fonts →
• heading: Inter Google Fonts →

Font Stack

Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Footprint's actual button styles.

Button Primary

• background: #4A24DB
• textColor: #FFFFFF
• borderRadius: 6px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.12) 0px 1px 2px 0px, rgba(200, 200, 200, 0.2) 0px -1px 1px 0px inset, rgba(255, 255, 255, 0.2) 0px 1px 1px 0px inset

Button Secondary

• background: #FFFFFF
• textColor: #000000
• borderColor: #CECECE
• borderRadius: 6px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.12) 0px 1px 2px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: businesses seeking AI solutions for risk operations

Footprint Brand in the Wild

Image: storage.googleapis.com

Source: status.onefootprint.com

Image: onefootprint.com

Source: onefootprint.com

Frequently Asked Questions

• What is Footprint's primary brand color?
  Footprint's primary brand color is #4A24DB. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Footprint use?
  Footprint uses Inter as the primary typeface across body and headings.

• Does Footprint use a light or dark theme?
  Footprint's primary site uses a light color scheme, with a background of #F7F7F7.

• Where can I find Footprint's logo?
  Footprint's logo is available directly on their site (https://www.onefootprint.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.onefootprint.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Footprint.