font awesome.json

Font Awesome Brand Identity

A complete profile of Font Awesome's visual system — colors, typography, components, and personality — extracted from http://fontawesome.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #616D8A
Accent #74C0FC
Body Font Cera Round Pro
Heading Font Cera Round Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: designers and developers

Font Awesome Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Cera Round Pro",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Aktiv Grotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#616D8A",
    "secondary": "#63E6BE",
    "accent": "#74C0FC",
    "background": "#F0F1F3",
    "textPrimary": "#183153",
    "link": "#183153"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Cera Round Pro",
      "heading": "Cera Round Pro"
    },
    "fontStacks": {
      "heading": [
        "cera-round-pro",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "cera-round-pro",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "cera-round-pro",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "14px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#616D8A",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgb(240, 241, 243) 0px 4px 0px 0px inset"
    },
    "buttonPrimary": {
      "background": "#74C0FC",
      "textColor": "#183153",
      "borderColor": "#183153",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgb(24, 49, 83) 0px 6px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#183153",
      "borderColor": "#183153",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgb(24, 49, 83) 0px 6px 0px 0px"
    }
  },
  "images": {
    "logo": 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,
    "favicon": "https://fontawesome.com/favicon.ico",
    "ogImage": "https://img.fortawesome.com/1ce05b4b/open-graph-general.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Font Awesome'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start for Free",
      "reasoning": "Button #0 'Start for Free' has a vibrant blue background (#74C0FC) and action-oriented text, making it a strong primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Start for Free",
      "reasoning": "Button #2 'Start for Free' has a white background (#FFFFFF), providing a clear contrast to the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "designers and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Font Awesome'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}