Fondo Brand Identity

A complete profile of Fondo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2370FF
• secondary: #0F2678
• accent: #2370FF
• background: #FFFFFF
• textPrimary: #6477B4
• link: #6477B4

Typography

• primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
• heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2370FF, textColor=#FFFFFF, borderColor=#BDD4FF, borderRadius=12px, shadow=rgba(77, 145, 225, 0.1) 0px 4px 8px 0px, rgba(255, 255, 255, 0.25) 0px 1.5px 0.6px 0px inset, rgba(0, 19, 88, 0.25) 0px -1.5px 0.6px 0px inset
• buttonSecondary: background=#E9F1FF, textColor=#6477B4, borderColor=#D5E4FF, borderRadius=12px, shadow=rgba(25, 33, 61, 0.08) 0px 2px 8px -2px

Brand Personality

Tone: professional · Energy: medium · Audience: startups

Fondo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ⭐️ 💖 Manifest AI Launches: AI Shopping Pages | Fondo
  • Image:
  • Source: Manifest AI Launches
• Blog V4 - Technology Webflow Template | MegaTech
  • Image:
  • Source: Blog V4
• Late Fees And Penalties: What You Need To Know About Missing The Tax Deadline | Fondo
  • Image:
  • Source: Missing Tax Deadline
• 5 Generative AI Startups To Watch: Sales & Marketing AI | Fondo
  • Image:
  • Source: Generative AI Startups
• 🎧 Startup Growth Podcast, Ep. 32 Jayden Clark | Moments to Flywheels: Founders Engineering Repeatable Reach | Fondo
  • Image:
  • Source: Podcast Episode
• Which is the best AI model for blog content creation? - Technology Webflow Template | MegaTech
  • Image:
  • Source: AI Model for Blog Content Creation

Working with these fonts

Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture the font URLs.
4. Save each font locally.
5. Copy and modify the @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
  "family": "Plus Jakarta Sans",
  "role": "body"
  },
  {
  "family": "Arial",
  "role": "body"
  }
 ],
 "colors": {
  "primary": "#2370FF",
  "secondary": "#0F2678",
  "accent": "#2370FF",
  "background": "#FFFFFF",
  "textPrimary": "#6477B4",
  "link": "#6477B4"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Plus Jakarta Sans",
   "heading": "Plus Jakarta Sans"
  },
  "fontStacks": {
   "heading": [
    "Plusjakartasans",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Plusjakartasans",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Plusjakartasans",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "20px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2370FF",
   "textColor": "#FFFFFF",
   "borderColor": "#BDD4FF",
   "borderRadius": "12px",
   "shadow": "rgba(77, 145, 225, 0.1) 0px 4px 8px 0px, rgba(255, 255, 255, 0.25) 0px 1.5px 0.6px 0px inset, rgba(0, 19, 88, 0.25) 0px -1.5px 0.6px 0px inset"
  },
  "buttonSecondary": {
   "background": "#E9F1FF",
   "textColor": "#6477B4",
   "borderColor": "#D5E4FF",
   "borderRadius": "12px",
   "shadow": "rgba(25, 33, 61, 0.08) 0px 2px 8px -2px"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/691672e8696835fde83bf389/691672e8696835fde83bf7a7_Fondo_Logo.png",
  "favicon": "https://cdn.prod.website-files.com/691672e8696835fde83bf389/699695a7ad0b51f88a2a158c_favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/691672e8696835fde83bf389/69711a817cb6e7317822d26d_Cover%20-%2026.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "startups"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}