Fondeadora Brand Identity

A complete profile of Fondeadora's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF0000
• secondary: #25D366
• accent: #3898EC
• background: #FFFFFF
• textPrimary: #000000
• link: #3898EC

Typography

• primary: Inter V — https://fonts.google.com/specimen/Inter+V
• heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: people, professionals, and businesses in Mexico

Fondeadora Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• La cuenta de las empresas imparables.
  Image:
  Source: https://fondeadora.com/empresarial/
• Blog Fondeadora -
  Image:
  Source: https://fondeadora.com/blog/
• Únete a nuestro equipo | Fondeadora
  Image:
  Source: https://personal.fondeadora.com/careers
• Blog Fondeadora -
  Image:
  Source: https://fondeadora.com/blog/
• Blog Fondeadora -
  Image:
  Source: https://fondeadora.com/blog/
• Blog Fondeadora -
  Image:
  Source: https://fondeadora.com/blog/

Working with these fonts

Not found on Google Fonts? Here’s a suggested method to follow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter V",
 "role": "body"
 },
 {
 "family": "Open Sans",
 "role": "body"
 },
 {
 "family": "Instrument Serif",
 "role": "heading"
 },
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#FF0000",
 "secondary": "#25D366",
 "accent": "#3898EC",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#3898EC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter V",
 "heading": "Instrument Serif"
 },
 "fontStacks": {
 "heading": [
 "Inter V",
 "sans-serif"
 ],
 "body": [
 "Open Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Inter V",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "52px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "15px"
 },
 "components": {},
 "images": {
 "logo": "https://fondeadora.com/wp-content/uploads/2025/08/64dce16e132a4726be0060e3_black.svg",
 "favicon": "https://fondeadora.com/wp-content/uploads/2025/11/fav_icon_fondeadora.png",
 "ogImage": "https://fondeadora.com/wp-content/uploads/2025/09/webclip.png",
 "logoHref": "https://fondeadora.com/",
 "logoAlt": "Fondeadora"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "people, professionals, and businesses in Mexico"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 }
}