FollowUpThen Brand Identity

A complete profile of FollowUpThen's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1F2937
• secondary: #6B7280
• accent: #11A2D2
• background: #FFFFFF
• textPrimary: #111827
• link: #111827

Typography

• primary: Avenir — https://fonts.google.com/specimen/Avenir
• heading: Avenir — https://fonts.google.com/specimen/Avenir

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#F3F4F6, textColor=#000000, borderColor=null, borderRadius=6px, shadow=none
• buttonPrimary: background=#11A2D2, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#4B5563, borderColor=#E5E7EB, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

FollowUpThen Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Calendar Integration – URL Method – FollowUpThen Help & Support
  • Image:
  • Source: https://help.followupthen.com/knowledge-base/calendar-integration/
• Free and Easy Email Reminders | Try it now: 1min@followupthen.com
  • Image:
  • Source: https://www.followupthen.com/index.html
• How to Use FollowUpThen. The free and easy email reminder
  • Image:
  • Source: https://www.followupthen.com/how

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Avenir", "role": "body"},
    {"family": "Roboto", "role": "body"},
    {"family": "Helvetica Neue", "role": "body"},
    {"family": "Arial", "role": "body"},
    {"family": "Noto Sans", "role": "body"}
  ],
  "colors": {
    "primary": "#1F2937",
    "secondary": "#6B7280",
    "accent": "#11A2D2",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Avenir",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Avenir",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Avenir",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#F3F4F6",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#11A2D2",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#4B5563",
      "borderColor": "#E5E7EB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.followupthen.com/images/fut-logo-blue.svg",
    "favicon": "https://www.followupthen.com/favicon.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}